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What is Blogging? Blogging Explained

Blogging Definition

Firstly, let’s define blogging. The word “blog” is an abbreviation of the term “weblog”. And, blogging is a way of contributing content to a web log (blog) that is usually published online and made accessible to millions of internet surfers worldwide.  These blogs can be anything from simple online diaries to major, interactive, resource providers. Most blogs provide news, ideas, information and opinions on specific subjects that range from current events to celebrity gossip.

No longer is the world of blogging dominated by opinionated individuals with web knowledge, now many publications, entertainment companies, and miscellaneous businesses operate their own blogs.

Current major corporations that publish blogs on their business websites include, but aren’t limited to:  

  • Amazon, Ford, Marriott, McDonalds
  • Nike, Southwest Airlines, Time Warner
  • Wells Fargo, Wal-Mart

Blogging has helped these companies to establish more client/corporate interaction since many customers and internet users happily utilize a blogs comment features to share feedback on their experiences or ask questions. Blogs have often helped some major corporations with damage control.  Blogs can let companies quickly, and publicly, make statements that will be read by millions.

These days, almost every company with a web presence has some sort of blog available for their existing customers and visitors to read and comment on. 

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