HOW TO COMPETE WITH OTHER RESELLERS
In the Marketplace
How can you compete with other resellers who are selling the exact same product for the exact same price to the exact same market? It’s actually easier than you might think!
First, remember that 90% of all people who hold the same resell rights license that you hold either won’t market the product at all, or won’t market it correctly. This essentially means that only 10% of those who have resell rights to the same product are in competition with you. However, it really doesn’t matter how competitive the market is or how many other resellers there are for the same product. When it is all said and done, the only thing that really counts is how the product is marketed – how it is presented to the market.
The first thing you must do is set yourself apart from the pack. Don’t concern yourself with what others are doing. Do your own thing. Do what works. Start by making the product as different as your license will allow you to. Change the package to include bonuses that others are not offering. Also change the sales letter. Make it completely different, and more effective than it already is.
Once you’ve changed the product and the package as much as you are allowed to, it is time to see what others are doing, to an extent. For instance, if you plan to market using Google AdWords, see what keywords your competitors (other resellers) are bidding on, and what they are paying. Either pay more, or bid on different, more targeted keywords.
For example, if you are selling an information product on weight loss, don’t use weight loss as your keyword, or any other common key words. Instead, use weight loss for men, or weight loss for women over 40. Narrow your market as much as you possibly can. You can bet that the majority of your competitors will not be using such care in choosing keywords!
Also use other methods of marketing the product. Market to your email list. Market to other people’s email lists. Write articles and distribute them to the article banks. Hold teleseminars. The important thing is to establish yourself as an expert in the field that is related to your product, and set yourself apart.
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