Facebook Advertising Guide
FACEBOOK has been a vital resource to businesses and marketers alike for many years now and this trend shows no sign of slowing down.
As of September 2018 – Worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018 (Facebook MAUs) which is an 11 percent increase year over year. (Source: Facebook 07/25/18) What this means for you: statistically, Facebook is too big to ignore.
Facebook is still one of the best resources out there for businesses when it comes to marketing their business and growing their brand.
Most people now expect a business to have a presence on FACEBOOK, in fact for most people it’s one of the first go to resources when it comes to looking into products or services (after checking out the business website) If you don’t already have a FACEBOOK page for your business then I strongly recommend you fix this oversight as soon as possible otherwise you are cutting yourself off from a wonderful marketing resource that could bring you in hundreds of customers each and every month.
If you are unsure of how to set up a Facebook page for your business then there are hundreds of great websites, video courses and training guides that can take you through the process step by step.
FACEBOOK has changed a lot since it was first used as an advertising tool for marketer and it is continuously changing, so you need to keep on top of these changes to make the most of it for your business.
The great news is that all the most recent changes have made Facebook an even better marketing resource for your business and marketers are seeing amazing results from FACEBOOK Ad campaigns.
BUILDING YOUR BUSINESS ONLINE WITH FACEBOOK
INTEGRATING FACEBOOK ADVERTISING INTO YOUR BUSINESS
If it’s your plan to market to global customers, FACEBOOK is the right place to turn for assistance. This site has 70 diverse translations available for just about each country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means FACEBOOK advertisers can target people living just about anywhere in the world or they can try to reach them all with a broad-based campaign. FACEBOOK’s overall monthly usage figure makes it one of the largest players on the Internet today. If you’re ready to give up on Adwords, FACEBOOK has the exposure your advertising needs to gain attention, siphon traffic in your path and help you realize your sales goals.
Although the numbers evidently address for themselves, there are other factors that make this site eye-catching to online marketers. The social aspect of the site can work as influential force through the advertisers’ favor.
Plus, the targeting potential bores down deeper than a search engine could potentially pull off. You’ve been working hard to establish your business to as many potential target customers as possible – the ones who will discover your products appealing, and willingly spend money. You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords.
HOW TO CREATE A BUSINESS OR FAN PAGE
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