Using a variety of tools, those with an eye for entrepreneurship and an online presence can use their sphere of influence to sell affiliate products using their websites and blogs. What’s not to like? You get to promote products that appeal to you. Most affiliate marketers have either used the products they help to sell or it fits with their interests. It is easier to write and speak about an item or service that you identify with. Many products promoted by affiliate marketers would interest their current business customers.